By tracking certain interactions (like leads or purchases), you can instruct Facebook to find more lookalike people and show your ads to them based on those who have already converted on your site. This means that your reports will show which ads are more effective in reaching your goals and which ones aren’t. By tracking conversions, you will be able to tell Facebook that X visitor has completed the action that you desired. Conversion is an important action (to the business) that a visitor/user completed, e.g., signup, subscription, purchase, etc. retarget those who have scrolled at least 50% and spent at least a minute or those who added a product to a cart but did not purchase). Create custom audiences for remarketing purposes (e.g.
![ga pixel tester ga pixel tester](https://image1280.macovi.de/images/product_images/1280/815659_0__8448563.jpg)
In a nutshell, by using Facebook Pixel you will be able to:
![ga pixel tester ga pixel tester](https://image1280.macovi.de/images/product_images/1280/500011_0__8150142.jpg)
But if you are super new to FB Pixel, you can get more information here. I will not dive deeper into the possibilities (because this blog post is more focused on the implementation).
#Ga pixel tester code#
Once you place certain JavaScript code snippets on your site (and activate them based on user/visitor behavior), Facebook will start getting data. Otherwise, you will feel way too overwhelmed and might get lost.įacebook Pixel is a solution created by Facebook that allows you to measure user/visitor behavior on your site and then track conversions or build audiences based on the data you send. If you are super new to Google Tag Manager, I recommend that you read my free e-book Google Tag Manager for Beginners before you continue with this blog post about Facebook Pixel.
#Ga pixel tester how to#
#Ga pixel tester manual#
Manual installation using the Custom HTML tag
#Ga pixel tester install#
Other options on how to install Facebook Pixel with Google Tag Manager How To Install Facebook Pixel with Google Tag Manager: Pageview If you are looking for a more up-to-date guide/tutorial, I have extensive lessons about FB Pixel + GTM in my GTM course for beginners. some screenshots in this article show the older version of the GTM preview mode (but it should not have A LOT of impact on your learning process). Also, consider subscribing to my newsletter to stay up-to-date with GTM. The topic is quite extensive, therefore, I recommend buckling up, and let’s dive into this. In this guide, I will show you how to install Facebook Pixel with Google Tag Manager (not only basic pageviews but also other things, like events). Whenever a visitor converts, you should track that conversion (e.g., lead, purchase, etc.) with the pixel. If you use Facebook ads to acquire traffic, you need to use Facebook Pixel to measure the success of your campaigns. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads.